After a two-year experiment under the MAX trademark, Warner Bros. Discovery is restoring HBO MAX as the brand for its flagship streaming platform. With so many name changes in recent years, it might ...

House of the Dragon introduces a major player in the Dance with Dragons.

Last year, Max was still known as HBO Max, and it was one of the strongest streaming services to challenge Netflix and its other rivals. The brand has been severely diluted since the rebrand to Max ...

UPDATE: The flip is done. Scroll down to see a new HBO Max marketing spot announcing the return to the streamer’s original name, after two years as “Max.” Warner Bros. Discovery has settled on a date ...