IPA Bellwether data shows a significant uptick in both events and direct marketing spend in the most recent quarter, driving ...

Direct mail marketing can connect agents with customers through tangible items like letters, flyers and branded gifts to boost engagement and ROI.

With all the hype around digital and social marketing in the past couple of years, poor old Direct has been a bit overlooked. But there’s actually been a bit of a quiet revolution going on in Direct ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...