Roman Vrublivskyi is the experienced CEO of Attekmi, a global ad tech company that provides white-label programmatic solutions.

Programmatic buying won the last decade because it made media cheaper to transact and easier to scale. That bet paid off. EMarketer projects programmatic will account for effectively all net-new ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

The OAAA's new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in OpenRTB bid requests.

The results from Isba’s Programmatic Supply Chain Transparency Study, carried out by PwC and in association with the AOP, have practically self-penned the industry’s headlines for the past few days.

Note: This article has been revised from the original to clarify some of the language and to note that Rubicon’s real-time bidding takes place in 80 milliseconds, not one millisecond. Rubicon ...

As any digital marketing pro can tell you, programmatic advertising is one of the most critical — and least understood — concepts in the industry today. It's a strategy made more difficult by the fact ...

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Alastair is a veteran of several ...

The European Programmatic TV Initiative (EPTVI) has announced the launch of Stage Two of its industry-led collaboration, ...

The Drum recently met up with Jason Abbate, director of interactions at global B2B agency Stein IAS to see how he addresses client concerns over transparency and how the agency is working out B2B ...

These days, you can't turn on a computer or open up your phone without seeing something political. Whether it's an ad run by a campaign or a commentator talking about a campaign, politicking is ...