A/B testing, also known as split testing, is a method used in marketing to compare two versions of a marketing asset to determine which performs better. This technique involves creating two ...

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A/B testing can help fine-tune your direct mail strategy, maximize your ROI, and make data-driven decisions. Here's how.

Tired of PPC A/B tests that don't deliver? Discover the pitfalls causing tests to fail and how to design experiments that drive real impact.