Whatnot’s 2026 State of Live Selling Report shows that more than half of its sellers now earn most of their income from live commerce, with platform sales exceeding $8 billion in 2025. The findings ...

Grant LaFontaine was the first person to host a live-shopping stream on Whatnot. He sold $5,000 worth of products in the space of two hours. “And I’m not a particularly entertaining character,” says ...

E-commerce entrepreneurs are using live selling platforms to grow their businesses. Live selling requires minimal equipment. Many top sellers got started with their phones. The key to retaining ...

Val Zapata turned her sneaker-collecting hobby into a seven-figure business. She scaled her business by leveraging the live-selling platform Whatnot. Zapata predicts a live-selling boom in the US and ...

Shopify and Whatnot have launched a direct integration that syncs products, inventory, and orders, aiming to simplify live selling operations. Through the Whatnot Sales Channel app, merchants can ...

Live selling enables entrepreneurs to earn six-figure sales with minimal startup costs. Success in live selling relies on building community and engaging viewers during livestreams. Extroverted ...

Whatnot, the livestream marketplace platform for trading card collectors and sneakerheads alike, is offering a bit of positive news at a time when the overall livestream shopping industry is failing ...

Whatnot, the platform that allows users to sell items such as trading cards, comics, and sneakers through live videos, announced on Wednesday that it has secured $265 million in a Series E funding ...