Gucci is betting on popular Chinese actor Xiao Zhan to boost the brand’s awareness, and speed its growth once again. The brand’s sales in China remained below 2019 levels in the third quarter of 2021.

While K-pop stars are certainly in-demand where fashion is concerned, let us not forget the influence of Chinese celebrities. Big names in China have a huge following too, and luxury brands are quick ...

The man has fronted campaigns for timepieces, beverages, home products and more. His endorsements for fashion brands however, are the ones that is causing a buzz. When news of Xiao Zhan's appointment ...

BEIJING - On his 30th birthday, Chinese idol Xiao Zhan took the opportunity to reflect on his responsibilities as a celebrity. At the stroke of midnight on Tuesday (Oct 5), the singer-actor posted an ...

Xiao Zhan is a Chinese actor, singer, and former member of the male idol group X NINE, born in Chongqing, China. Before his debut, Xiao Zhan worked as a photographer and graphic designer. He ...

Celebrating 70 years of the Horsebit 1953 loafer, Gucci has dropped off an all-new campaign spotlighting the heritage footwear silhouette on actor and ambassador Paul Mescal and global brand ...

While many people watch Chinese dramas for their interesting plots and elaborate sets, some tune in solely for the eye candy. Popular international voting site King Choice recently held a poll on the ...

“Data stars” — celebrities who have built up enormous followings through fan engagement, even if their bodies of work are relatively modest — dominate social media and daily discussions for millions ...

As rescue efforts continue in Zhengzhou, Henan, over 100 A-listers from mainland China, Hong Kong and Taiwan have donated millions Former member of K-pop boy band Exo, Huang Zitao, donated 3 million ...