The green-and-yellow color palette along with the designs of a mountain backdrop acts as a “celebration of the great outdoors.” After doing extensive research with Mountain Dew fans ...

“Mountain Dew appears ready to shake off the adrenaline ... the “i” and a mountainous background with citrus-inspired yellow hues, which Porcini said connects with the beverage’s fruity ...

A refreshing and famously neon soda is getting a brand refresh. On Oct. 9, Mountain Dew announced it’s “reclaiming the ...

Designed by the in-house PepsiCo Design & Innovation team, Mountain Dew’s new logo has soft angles and citrus-inspired yellow hues that connect the soda’s color to sunshine. It also includes the year ...

Mountain Dew revealed their “new visual identity ... JHVEPhoto – stock.adobe.com The green-and-yellow color palette along with the designs of a mountain backdrop acts as a “celebration ...