Heading into a holiday season when budgets may be stretched thinner than usual, American Girl just did something that will have parents celebrating: The iconic brand has unveiled AG Sisters, a fresh ...

She has a direct link to one of American Girl's historical dolls, helping kids explore the power of family connections. Her story highlights kindness, cultural pride, and identity, encouraging kids to ...

Now library patrons can take home dolls with their books. — -- A New York Girl Scout is giving hundreds of kids the chance to play with a childhood staple, the American Girl doll, by creating a ...

Thu, November 21, 2024 at 8:50 PM UTC The retailer just dropped their Black Friday deal along with plenty of daily deals. Lucky for us, it’s a chance to stock up on the kids’ American Girl doll ...

American Girl’s brand refresh is happening at the perfect time: when Millenial parents who grew up with the dolls are buying toys for their own kids. The moment Pentagram partner Emily Oberman’s team ...

American Girl dolls were the center of my elementary school life. I remember owning two, both the ‘make your own’ dolls. I named them both after Francis Hogden Burnett’s characters: Emily, after the ...

American Girl dolls have been a holiday gift favorite for kids since the brand debuted all the way back in 1986. Over the years, the American Doll line has expanded to include playsets and furniture ...

A mom’s thoughtful gesture brings childhood American Girl dolls back to life for future generations to enjoy Tereza Shkurtaj is a writer-reporter at PEOPLE. She has been working for PEOPLE since 2025.