Just hours before hundreds of Zappos workers pour into the company’s new headquarters in downtown Las Vegas, Adam Ward was still fitting bricks into place in the lobby. VIEW E-EDITION 25¢ for 3 mos ...

But while Zappos’ promotional chutzpah made good video, it’s hardly an upstart. The discount clothing retailer was acquired in 2009 for $1.2 billion by Amazon—itself a giant tech company.

Zappos and Snapchat Zappos developed a filter coinciding with the holiday season and the Cyber Monday ... At the bottom of the filter is a large animated Zippos box with its logo and holiday ...

Zappos recently upstaged a “#PayWithAPhoto” food truck promotion for Google Photo that was giving away cupcakes in exchange for user photos. Zappos set up a cardboard box across the street, accepting ...