When creating a brand identity, some would say the most important job is to make sure the design is totally unique in order ...

Many famous logos use bespoke fonts, which allow a brand to ensure a distinct visual asset. But while these are sometimes ...

Zara faced backlash over a T-shirt featuring a strawberry design with phrases deemed inappropriate, sparking outrage among parents. Concerns arose about the term 'snack,' which is often used to ...

Aspirational consumers have turned to midlevel brands like Zara and Pandora. Both retailers are thriving, capturing market share with strategic positioning and pricing. Tanking share prices ...

The company has a new logo, designed by Pentagram, that looks incredibly plain — especially compared to previous iterations ...

For leaving a bad taste in parents’ mouths — offering a sexually “suggestive” shirt to kids — fast-fashion retailer Zara has not only issued an apology but also removed the tart top from ...

For someone at high-street chain Zara must have signed off on the whole ... items for primary schoolers emblazoned with the Playboy bunny logo; and a “Lolita” bed aimed at six-year-olds ...

The frameless racing design incorporates red polarised lenses and the Team GB logo. Her daughter, Zara, was originally given a pair as part of her kit when she represented her country as an ...

Zara Tindall may be a member of the royal family ... However, if you can't find your favourite design in your size, there are rumours of a second drop happening soon, so well worth keeping ...

Born Zara Anne Elizabeth Phillips, Zara is the daughter of The Princess Royal and her first husband Captain Mark Phillips. She and her older brother, Peter Phillips, are grandchildren of the late ...

We're going to start this dive into Zara perfume 'smell-a-like's with a disclaimer. We aren't dupe-crazy here at Cosmo. While we do love a genuine, affordable option that is *just like* an ...