SHENZEN, China--(BUSINESS WIRE)--Leading international toy and consumer products company, ZURU™, launches SMASHERS™, a brand new collectable toy line that gives kids a wacky surprise with every smash.

Which Smashers toy is best? Kids love surprises and kids love smashing things. That’s the idea behind the Smashers line of toys made by Zuru. Put the two together and let the fun begin. Smashers are ...

A brand-new interactive, collectible toy line for Smashers has rolled out, and a YouTube series based on the brand’s characters has launched through a partnership with DHX’s WildBrain. The toy line is ...

With increasing consumer demand for toys that are not only fun but also sensory and educational, Zuru is capitalising on the growing desire for meaningful play experiences. “As champions of creativity ...