Apple usually sends out invites in late August, but history and habit suggest this year’s iPhone event will fall on September 9.

Apple is set to keep the low-cost iPhone ('e') in its lineup for a second year in a row. The SE, which was replaced by the iPhone 16e earlier this year,

That's a big problem for Apple, because it means fewer iPhone sales and the risk of losing market share to rivals, including Samsung. According to data from Telemetry, the most commonly owned iPhone is the iPhone 13, representing 16.3% of all iPhones in use.

The iPhone 17 is reportedly rumored to be announced in September, meaning Californians may be just weeks away from their next upgrade. Last year, Apple introduced its iPhone 16 range on Sept. 9, with the new phones ready for pre-order later that week. In September of 2023, Apple unveiled its iPhone 15, iPhone 15 Plus and iPhone 15 Pro Max.

Apple is pushing more iPhone production into India while the White House hits the country with new trade threats over its growing ties with Russia.

Discover the groundbreaking features of iOS 26, including Liquid Glass design, live translation, and smarter spam filtering. Find out if your device is eligible for this major update!

The iPhone 17 is reportedly rumored to be announced in September, meaning Nevadans may be just weeks away from their next upgrade. Last year, Apple introduced its iPhone 16 range on Sept. 9, with the new phones ready for pre-order later that week. In September 2023, Apple unveiled its iPhone 15, iPhone 15 Plus and iPhone 15 Pro Max.

Commentary: As someone who has been writing about the iPhone for over a decade, I'm ready to see Apple step it up in this perhaps unexpected way.