The last Apple TV+ price hike came in 2023, when the monthly subscription was raised from $6.99 to $9.99. The annual $99.99 rate for Apple TV+ is unaffected by the increase. Apple did not announce any new subscription plans alongside the price hike, meaning Apple TV+ will continue being the only streamer without an ad-suppported option.

Existing Apple TV+ subscribers can expect the price hike to roll out in the next 30 days. But there's a way to save if you plan on sticking with the streaming service for the next year.

Apple TV+ was once one of the most affordable streaming services on the market, but Apple just raised the price to $12.99, more than double its original price.