Existing Apple TV+ subscribers can expect the price hike to roll out in the next 30 days. But there's a way to save if you plan on sticking with the streaming service for the next year.

Apple TV+ has announced a 30% subscription price hike, marking its first increase in nearly two years. The move immediately drew widespread reactions from subscribers, with the change set to impact both new and existing users.

The last Apple TV+ price hike came in 2023, when the monthly subscription was raised from $6.99 to $9.99. The annual $99.99 rate for Apple TV+ is unaffected by the increase. Apple did not announce any new subscription plans alongside the price hike, meaning Apple TV+ will continue being the only streamer without an ad-suppported option.