Comscore has launched a new cross-platform content measurement solution called Comscore Content Measurement (CCM) within The Comscore Platform, allowing content owners and creators to analyze consumer ...

Enhanced partnership will allow Comscore clients to tap into Comcast Advertising’s Signal Authentication solution to increase fidelity of measurement and attribution When you purchase through links on ...

RESTON, Va.—Comscore has announced that it is now providing comprehensive measurement of YouTube audiences across all digital devices in the U.S. Comscore said that in July it began delivering a ...

Martech company Epsilon will use Comscore’s Proximic contextual targeting tools to create performance-based, personalized digital media campaigns, the companies announced. Using Proximic’s natural ...

The E. W. Scripps Company, Sinclair and Hubbard Broadcasting are among the local TV station groups to renew their contracts with the measurement firm.— This story first appears at TheDesk.net, a ...

Comscore, Inc. has announced an expansion of its partnership with Yahoo DSP, integrating its AI-powered ID-free audiences into Yahoo's targeting solutions. This collaboration responds to the ...

Comscore has launched a tool for improving programmatic advertising quality. The new solution, Comscore Certified Deal IDs, is integrated with Magnite’s supply-side platform. It leverages Comscore's ...

WAYNE, Pa.--(BUSINESS WIRE)--PurpleLab®, a leading provider of real-world healthcare claims data in the US, and Comscore, a global leader in measuring and analyzing consumer behavior, today announced ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 hours ...