Hello Kitty is helping kids learn to shred and pick with three new guitars in collaboration with Loog and the legendary ...

Sanrio announced four of its characters are now on boxes for four flavors of Morinaga Chocoball candy alongside the mascot ...

Kuromi and Hatsune Miku are teaming up once again, with the Vocaloid character's Snow Miku variant part of a Gothic kawaii ...

UNDERCOVER and Sanrio are continuing their partnership, launching a new joint product collection to celebrate the 50th ...

Baskin Robbins Japan will hold the Hello Kitty Loves Ice Cream campaign to celebrate the character's birthday in November ...

Tomokuni Tsuji speaks with Monocle about retail expansion in Asia, new character strategies, and why the brand’s enduring ...

Sanrio has been around for decades, and in that time, Hello Kitty has become a true global phenomenon. The kawaii mascot has become one of the best-selling figures in the world, and Hello Kitty is ...

Sanrio's "cheeky but charming" punk-rock rabbit mascot, Kuromi, is finally getting her time in the spotlight this Halloween. To honor the 20th anniversary of Kuromi's introduction to the Hello Kitty ...

This week, the markets are full of twists. Precious metals lost some of their shine after months of record-breaking gains, ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook The designer behind one of Sanrio’s most iconic faces, Cinnamonroll, has officially announced that ...

New leadership has taken over at a company known for a particular brand of cute. Shintaro Tsuji, the 92-year-old founder of Sanrio, the Japanese company that created Hello Kitty, handed over the reins ...