Until the contract is signed, neither the government nor WPP are likely to comment on it. But barring any last-minute hitches ...

The President of the United States has a great gift idea this holiday season: Watches with his name on them that he is ...

The agency's first campaign for Goodwood will launch in February.

The findings from a just-released study, benchmark LGBTQ spending at $2 million in 1925, and project it will have grown to $11.73 billion a decade later, despite the deceleration.

WBD stock is up 29% over the past 30 days through mid-day Wednesday trading, while Paramount is down 2% and Netflix is 16% lower.

TV and video-focused ad-tech company Cadent has acquired certified YouTube measurement company VuePlanner, which specializes in optimizing ad spend and contextual targeting for YouTube.

The purse promotes the chain's Human Crane, a full-body game experience that turns guests into the claw, grabbing prizes.

Smirnoff ICE cast Australian singer/songwriter Troye Sivan in its new digital series. The series, geared to younger millennials and Gen Z, is running on @ Smirnoff on Instagram and the brand's YouTube ...

The Chicago Tribune Company has joined the parade of publishers suing the search engine Perplexity AI, Inc. for copyright infringement. Tribune Publishing and MediaNews Group filed suit on Thursday, ...

Havas has acquired London-based experiential agency Bearded Kitten for an undisclosed sum. The agency, which also has offices in Lisbon and Sydney, will be aligned with Havas’ experiential division ...

Havas announced a new partnership with the F.Y. Eye Nonprofit Co-Lab, a four-month accelerator program pairing New York City nonprofits with creative pros to develop PSA campaigns. Previously FY Eye, ...

As the dust settles on the post-IPG Omnicom, it now seems my speculation was correct that it isn't just sunsetting legacy Interpublic brands like IPG Mediabrands, Magna and FCB, but one of its longest ...