Brands have welcomed Swift's orange era on social media, while searches for the shade saw a "dramatic surge" online.

Swift has released three different album covers so far for vinyl, the two alternate versions having two options each for the disc color.

It’s been a fortnight and then some since we’ve gotten new Taylor Swift music, but the wait is finally over. The pop superstar announced her twelfth studio album, The Life of a Showgirl, at 12:12 a.m.