TikTok has launched TikTok Ad-Free in the UK, a £3.99 monthly subscription that removes ads from your feed and stops your data being used for advertising.

Those who don't subscribe will be able to use the platform for free - but be shown personalised ads by default.

During its TikTok World event Wednesday, the company announced updates designed to enhance campaign visibility, in-app shopping, creator collaborations, mini games and original series, AI-powered ad ...

Letting adult users trade a monthly fee for greater privacy control under the EU's stringent data privacy and security law.