Fujifilm gambled on more compact APS-C cameras over full frame – and it’s paying off

Fujifilm opted not to be swayed by full-frame trends – and the company's latest report hints that risk is paying off in a big ...

Fujifilm’s X Half is even more whimsical with a $300 price cut

Fujifilm’s X Half digital camera wasn’t designed to replace your main camera, though you’d be forgiven for assuming it was ...

Fujifilm Hits The Road to Engage with Consumers Nationwide on its 2026 FUJIFILM instax™ Capture the Joy Tour

FUJIFILM North America Corporation, Imaging Division, announced today the launch of its 2026 FUJIFILM instax™ Capture The Joy Tour, an immersive brand experience that allows consumers to get hands-on ...
CNN

I put Fujifilm’s tiny new X Half camera to the test photographing Pokémon Worlds 2025

Fujifilm just released its newest digital camera, which just so happens to be one of its smallest to date. The new Fujifilm X Half pays homage to half-frame film cameras of years’ past with a ...
SlashGear

Fujifilm Claims Its New Camera Is 'More Than Full Frame'—What Does That Really Mean?

Fujifilm has added a new mirrorless camera to its portfolio, and the company is hyping it up with some curious claims. The GFX100RF is the brand's first digital camera in the GFX series that comes ...
Digital Camera World

APS-C compact cameras like the Fujifilm X100VI and Ricoh GR IV have gone viral. But are photographers about to get another option?

Browse the best compact cameras or the best pancake lenses.
Forbes

Fujifilm Just Teased A Much-Anticipated New Instax Camera

Fujifilm just dropped a solid hint that a new Instax Wide camera will soon be released, in a teaser post earlier today from the official @instaxhq Instagram account. [UPDATE—The new Fujifilm Instax ...
New Atlas

Fujifilm aims retro medium format camera at point-and-shoot fans

If you're looking to get more creative with your handheld photography and need a sensor larger than 35mm for the job, Fujifilm has a new mirrorless camera to show you. Committing to the idea of a ...
Gizmodo

That One Fujifilm Camera Everybody Badly Wants Now Costs Way More

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Gizmodo may earn an affiliate commission. Reading time 3 minutes The ...
Engadget

Fujifilm's GFX100RF is a 102MP medium format compact camera

We may receive a commission on purchases made from links. Fujifilm has unveiled one of the wilder cameras I've seen in awhile, the 102MP medium-format GFX100RF compact camera. Yes, you read that right ...
Inverse

Fujifilm Instax Mini Evo review: The best instant camera ever made

23 years since the first Instax, Fujifilm has basically perfected the mini instant camera with a slick retro design, analog controls like a print lever, and direct printing from a smartphone. I am not ...

Ouster Collaborates With Fujifilm to Embed Industry-Leading Color Science Into Its REV8 Native Color Lidar

Ouster, Inc. (Nasdaq: OUST) ("Ouster" or the "Company"), a leader in sensing and perception for Physical AI, announced today ...