Definition of Retail Marketing. Retail marketing is the range of activities undertaken by a retailer to promote awareness and sales of the company's products. This is different from other types of ...

Marketing is a process of enrollment, according to this expert. That is an important definition and can dictate the success of your company.

The Definition of Decentralized Marketing. Marketing operations are essential to the survival of any business. The marketing department is responsible for making sure that the right consumers know ...

Challenging the definition of brand safety While the industry settles on what brand safety means, companies are finding fresh ways to define the idea based on their individual values, writes Sovrn’s ...

One of The One Show’s so-called special awards, the CMO Pencil, and the voting process behind it, was especially telling this year—and reinforcing of the new definition of marketing and ...

Conceptual advances are critical to the vitality of the marketing discipline, yet recent writings suggest that conceptual advancement in the field is slowing. The author addresses this issue by ...