NEW YORK--(BUSINESS WIRE)--Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, today unveiled Descriptive Insights. This enhancement is ...

Berman, Ron, and Ayelet Israeli. "The Value of Descriptive Analytics: Evidence from Online Retailers." Marketing Science 41, no. 6 (November–December 2022): 1074–1096.

Let me be upfront: this post will contain statistics. Not the fun, pithy kind like “60 percent of statistics are made up on the spot,” but actual cold, hard statistical practices. Joking aside, I’m ...

Data analytics has become a must-have for organisations across industries, and is being integrated into both operational and business sides of companies, experts said at the Chief Data & Analytics ...

The majority of raw data, particularly big data, doesn’t offer a lot of value in its unprocessed state. Of course, by applying the right set of tools, we can pull powerful insights from this stockpile ...

This is a preview. Log in through your library . Abstract Recent research comparing results of descriptive and experimental (analog) functional analyses suggests disagreement regarding the identified ...