Kissan is a rare example of a heritage Indian food brand that has stayed relevant by blending trust, taste, and thoughtful evolution. From army rations to children's tiffins to digitally engaged ...

Brand case studies are a powerful method to record marketing history. Practitioners of marketing can gain practical insights into consumer behaviour, market dynamics and brand strategy. New case ...

Ankit Prakash of Anand and Anand in New Delhi looks at the evolution of brand management and considers the impact it has had on business in India. He also reviews recent cases where trade mark rights ...

The #MoveOnWithLibas campaign shifted Valentine’s Day narrative from romance to self-confidence, activating 1,000+ creators ...

When a buyer who is in the market for a product or service has narrowed their choices down to a handful of options, being able to deliver a well-conceived and well-designed case study that speaks to ...

India, Nov. 6 -- Modi government's agenda of 'Make in India' and export grow this receiving attention due to Trump's protectionist tariffs. While India has recently made progress in growing exportsof ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

India’s alcohol scene is undergoing a renaissance, and homegrown brands are launching innovative, top-shelf spirits. From premium whiskeys and craft gins to smooth vodkas and bold rums, Indian brands ...