Un estudio de Pew Research revela que el 52% de los jóvenes consulta a influencers antes que al consultorio. El 60% de estos ...

The way consumers shop today looks nothing like it did a decade ago. Gone are the days when a flashy TV commercial or a celebrity endorsement could drive meaningful sales. Now, purchasing decisions ...

Those who get health and wellness information from these influencers are mixed on how much to trust it: 10% say they trust ...

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Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more influencers this year, according to a new report from Sprout Social. The data is ...