The brewer has issued an RFI directly to creative networks from its headquarters in Copenhagen. The approach relates to an international advertising pro­ject to "iconise" the main Carlsberg brand. It ...
The brewer was investigated by the Advertising Standards Authority (ASA) after a complainant claimed Spencer FC’s channel is popular among people under 18 years of age, who would consequently be ...
Following a complaint from Alcohol Concern the campaign has been quashed by the watchdog for promoting drinking in "unsafe and unwise" location. The video showed Pearce and a delivery driver arriving ...
Carlsberg’s latest TV ad for Somersby cider urges consumers to take a “friendsie”, a group version of a selfie. Stay ahead with unbiased news, expert commentary, and in-depth features on global topics ...
Carlsberg has unveiled a new GBP12m (US$18.4m) TV ad in the UK, part of its long-running “If Carlsberg did…” campaign for its namesake lager brand.
Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...