WPP’s media buying unit GroupM said Thursday that it merged media agencies MEC and Maxus to cut costs, since the two agencies have overlapping capabilities. The yet-to-be-named firm drives a billion ...

Media investment company GroupM has announced a restructuring of its portfolio, which includes the merging of its media agency networks MEC and Maxus, as well as the expansion of its digital-first ...

GroupM’s portfolio restructuring comes at a time when the traditional agency model is under fire on multiple fronts. Brands have been increasingly rethinking, renegotiating and reviewing agency ...

PRESS RELEASE: ZTE Corporation has released the MEC Simplified O&M White Paper. This white paper analyzes how operators and enterprises perform and organize O&M in the multi-service scenarios of edge ...

WPP is to shake up its media agency portfolio, reducing its number of major media agency brands from four to three by merging Maxus and MEC. The move was announced in New York overnight, with local ...

Wavemaker is positioned as a media, content and technology agency. GroupM announces that the new agency to be created from the merger of MEC and Maxus will be named 'Wavemaker'. "The brand mark ...