Cass has long been associated with Korean pop culture. It has previously worked with idols including Lee Min Ho and Jessica Gomes. Developed by Cheil Worldwide, this project for the New Year is first ...
U.S. sales of Korean cosmetics, known as K-beauty, are expected to exceed $2 billion in 2025, up 37% from last year, according to a NielsenIQ report. Retailers including Ulta, Sephora, Walmart and ...
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