More and more businesses are relying on influencers to add credibility to their brand. Since consumers are increasingly wary about trusting what businesses tell them, this is one way brands can still ...

The popular YouTube channel Dude Perfect announced Tuesday it landed an investment of more than $100 million from private investment firm Highmount Capital as the group looks to expand into a larger ...

Add Yahoo as a preferred source to see more of our stories on Google. Being a wellness influencer nearly killed Lee Tilghman. Yet, behind the scenes Tilghman was not well at all. In her new memoir, ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. As influencer marketing gains momentum in the digital realm ...