Peripheral manufacturer Razer and Roblox have signed a partnership for branded peripherals bundled with in-game items. The product line includes the BlackWidow V3 mechanical keyboard, Orochi V2 ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Hasbro has entered into an official partnership with the wildly popular Roblox online game to ...

LensCrafters, part of EssilorLuxottica and one of the largest optical retail brands in North America, announces the launch of ...

Chipotle is opening a new restaurant-- on the game platform Roblox. The restaurant chain announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code for ...

Ralph Lauren is now dressing Roblox avatars. Along with the Ralph Lauren Winter Escape, a new virtual destination to celebrate the holidays, the American brand introduced a brand new, all-digital ...

With the pandemic pushing most of our social interactions online, other aspects of life have gone digital, too. Now, instead of spending money on real, tangible items, certain consumers have indulged ...

Helping to grow digital apparel and accessories options on Roblox, DKNY has partnered with in-game retailer Dubit to create a collection of virtual products on Roblox, the fashion brand announced ...

E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with Marketing ...