Authentic marketing is all about C.A.R.E.: capturing the audience’s attention, articulating the brand’s message, putting ...

Based on Emplifi’s “State of Consumer Branded Social Media Engagement” report, these twelve data points could help to guide ...

Want to turn your restaurant's social media pages from ghost towns into bustling online communities? Social media experts agree — a strategic approach is key to maximizing your reach and attracting ...

The biggest lesson I’ve learned about working with social media algorithms is that you can’t chase the system; you have to ...

Social media can be a double-edged sword for small businesses. On one hand, it represents a free and effective way to reach out to your audience and expand your reach. But on the other hand, it can ...

When it comes to running a small business in 2023, those operating in physical spaces are beginning to rethink their online presence while new startups are entering more diverse niches. No matter what ...

Marketing automation is like having a super-efficient assistant. These tools can handle repetitive tasks, like sending out ...

Digital marketing basics is an essential skill for leaders and non-management professionals, regardless of being actively involved in the marketing department or not Digital marketing is one of the ...

Common Mistakes on Twitter & X. Are you making mistakes on Twitter (X) that hurt your social media marketing? From posting too often—or not enough—to ignoring engagement and misusing hashtags, many ...

Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone. With more than ...

Building a personal brand on social media can be a powerful tool for entrepreneurs and professionals looking to stand out from others and create opportunities for themselves. Whether you're an ...