The key to TikTok Shop’s blockbuster $4.9-billion quarter? The fastest-growing spenders aren't from Gen Z — they're over 45

Creators can earn money on the platform by making sales videos reminiscent of TV shopping channels of old — and clearly, Gen ...
Backstage

Hit Record and Hit It Big: 7 Ways to Make Money on TikTok

Whether you’re into BookTok, fitness, cooking, or any other niche, making money on TikTok is easier than ever before. If you’re a budding creator hoping to earn money on the short-form video platform, ...

This wellness brand made $1 million on TikTok Shop in one month. Here’s its playbook

Apothékary’s chief marketing officer Tina Shim breaks down the brand’s winning TikTok Shop strategy.