The company behind a Clarendon cycling shop has a new owner and a new name. Local bike and clothing chain Revolution Cycles is now the “Trek Bicycle Store.” The name change is part of a sale to the ...

The bicycle company president talked to Fortune about a brutal post-boom market, why generational labels are overblown, and his obsession with reading.

May 7, 2023 May 7, 2023 Updated May 8, 2023 Trek Bicycle, one of Grand Junction’s new premier bike shops, opened its doors a little over a year ago but has seen an overwhelmingly positive response and ...

Bored folks have been good for the bike business. In fact, new bikes were hard to come by in the early months of the COVID-19 pandemic — and in some places, they still are. "We are in the midst of ...