Explore how the Baby Boomer Age Wave Theory predicts economic shifts due to changes in baby boomer spending habits after age 50. Learn about its societal effects.

On January 1, 2026, the leading edge of the Baby Boom generation reached a symbolic and practical threshold: age 80.

Millennials in their forties are struggling with these things that Boomers already figured out in their thirties.

Boomers grew up with a clear code: certain things stay within the family, between you and your doctor, or in your own head.

Roughly 19 percent of Baby Boomers are planning to retire early because they’re tired of dealing with Gen Z at work.

Baby boomers hold more wealth than younger generations. Learn why older adults typically have higher net worths, what the ...

Baby Boomers grew up navigating major social changes and adversity, and it shaped them into one of the toughest generations.

The oldest baby boomers are turning 80 in 2026. This generation, known for its impact on pop culture, was born during the ...

The loneliness epidemic hitting Boomers harder than any generation before Wait, that’s not entirely true. Gen Z reports the ...