Rockets of Awesome will open shop-in-shops within Kids Foot Locker stores and sell on its website. It's the retailer's second investment in a children's startup this year.

Former New York Giants wide receiver Victor Cruz and his Victor Cruz Foundation partnered with Foot Locker to give 25 kids from his hometown Paterson, New Jersey, a shopping spree.

Foot Locker has opened its first standalone Kids Foot Locker “Reimagined” store at the Bay Plaza Shopping Center in the heart of the Bronx in New York City. The new store follows on the opening of ...

Foot Locker confirmed the store is 60 percent larger than the average Kids Foot Locker, with a selling floor that consumes more than 3,300 square feet of retail space. It is merchandised by brand ...

Kids Foot Locker has unveiled a new concept focused on serving local communities with a full-family experience rooted in play.

Kids Foot Locker has reportedly launched a new store concept called House of Play, with an emphasis on providing a full-family experience, according to Footwear News. The store will span more than ...

Foot Locker is taking a stake in the subscription-based shopping service, Rockets of Awesome -- a startup that's something of a "Stitch Fix for kids," in ...

The retailer is overhauling most of its namesake and Kids Foot Locker fleet while it invests in new store concepts.

She added that Foot Locker and Nike are focusing on key strategic areas such as basketball, kids and sneaker culture, and are sharing data and insights to plan their strategies together.