News was no longer just an article, a video, or a podcast. It was something more fluid, something that could move between ...

Media companies must take action now to increase their market share amid a turbulent digital advertising market. During the ...

With the news industry at a critical crossroads, measurement is the lever that can shift advertising’s future. During the ...

Fluency, trust, AI integration, structured data, and operational resilience are mutually reinforcing properties of a ...

A case study from the Toronto Star illustrates how journalists can help build community by engaging with audiences in the ...

Brian Kennett, vice president and head of digital advertising for The Minnesota Star Tribune, and Dave Karabag, who oversees ...

DALLAS (31 March 2026) — The International News Media Association (INMA) today released “AI-First User Journeys: A Strategic Framework for Publishers,” a new report examining how artificial ...

How AI is reshaping news consumption, shifting audiences from search to conversational experiences. This report identifies ...

During the recent INMA Advertising Measurement and Effectiveness Master Class, media leaders from Ringier Axel Springer, News UK, and The Guardian, and Newsworks discussed how they are capturing and ...

Finalists in the INMA Global Media Awards show the shift from display to commerce is underway, content licensing discussions ...

For the first time in INMA history, its annual World Congress of News Media has sold out. Seemingly reflecting the urgency of ...

Times of India partnered with the Dove brand to create a new approach to Mothermonials, focusing on values, aspirations, ...