Catch up on select AI news and developments from the past week or so: Meta integrates Manus AI directly into Ads Manager workflows. Meta embedded Manus AI, its autonomous agent technology acquired in ...

New marketing managers often encounter content programs that need some help. Content governance may be unclear, editorial consistency non-existent, with nary a content roadmap in sight. But this can ...

Artificial Intelligence - Catch up on select AI news and developments since Friday, March 27. Stay in the know.

The recent exit of Oracle's Moat from the brand safety and ad verification market marks a significant turning point for the digital advertising industry. For years, the market has been dominated by a ...

Netflix's ad revenue is forecast to double year-over-year, according to recent research from WARC. The report was based on WARC’s dataset of advertising and media intelligence from around the world, ...

Catch up on select AI news and developments from the past week or so: ChatGPT in-chat apps bring brands directly into AI conversations. OpenAI has launched in-chat apps for brands like Spotify, Zillow ...

Catch up on select AI news and developments from the past week or so: New York law requires advertisers to disclose AI-generated people. New York Gov. Kathy Hochul signed a law requiring advertisers ...

Marketing is approaching a structural shift that will change how campaigns are planned, executed, and measured. Recently, Anthropic introduced introducing industry-specific integrations to its AI ...

SEO - Reddit has become one of the most powerful forces when people search terms related to B2B SaaS, according to recent ...

Learn how to measure PR impact using attribution, amplification, and integrated marketing strategies to turn earned media ...

Artificial Intelligence - Catch up on select AI news and developments since Friday, March 20. Stay in the know.

Measurement has always been the backbone of advertising, but the rules have changed. Signal loss, the expansion of new types of media channels, and stricter privacy regulations have rendered ...