The charity lottery drops ‘People’s’ from its name as part of a wider brand refresh, alongside a new campaign aimed at ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Having only bought the brewer out of administration last month, Tilray Brands intends to use BrewDog’s reduced pub network as ...

The industry has called the new consultation impacting less healthy food advertising “deeply frustrating” and “a fresh blow”.

A well-executed April Fools campaign isn’t just a gimmick. Done right, it shows you understand your audience and have got the ...

With rising pressure on living costs and inflation in popular lower funnel channels here to stay, marginal ROI could help ...

As Expedia launches a new UK brand platform to build awareness, the wider business is looking to deliver a “differentiated” ...

Corporate leaders increasingly claim they are speaking for the market. In reality, they are often speaking for themselves.

CMO Michele Rousseau wants to capitalise on the bank’s growth journey, building trust with a campaign sharing money tips from ...

In trying to avoid the possibility of appearing in the wrong place in the news media, advertisers risk removing themselves ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

The idea that creative and media quality drives the majority of business results is wishful thinking, argues Byron Sharp.