Manchester, UK-based MR operations support specialist Omnisis has enhanced its data collection capabilities with an upgrade ...
Global research association ESOMAR has chosen past President Ray Poynter as Chair of its Professional Standards Committee (PSC). The PSC plays a key role in safeguarding professional integrity across ...
In New York, Comcast Advertising has announced a partnership with travel and tourism data platform Adara to offer the sector 'deterministic-based measurement', at scale, for TV and streaming. Adara's ...
Veteran US public opinion pollster Gallup announced this week it will cease its tracking of Presidential approval, after 88 years, with a spokesman saying the ratings 'no longer represent an area ...
US-based entertainment tech company and studio Cineverse Corp is to acquire CTV monetization platform IndiCue, Inc., whose software helps publishers and streaming operators manage, optimize and grow ...
In the UK, synthetic audience modelling firm Electric Twin has secured $14m in funding, for international expansion and ...
Formed in 2009, the CIMM is a is a non-partisan coalition focused on cultivating improvements, best practices and innovations ...
TVision reports second-by-second attention and co-viewing for all major linear TV networks and channels, as well as hundreds ...
In New York, AI visibility specialist Brandlight has announced $30m in Series A funding, with which to accelerate the ...
In Chicago, consumer data giant Circana has appointed new Board members: Brian Cornell, Executive Chair of Target Corp.; Lauren Cooks Levitan, ROOT co-founder and Lead Independent Director at e.l.f.
Australia-based cultural insights and strategy company The Lab has appointed Maria Georgopoulou as Senior Quant Strategist, ...
Predictive audience intelligence company Wiland has launched RetailSignals, the latest in its MarketSignals family of ...
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