US home improvement retail company Lowe’s has expanded its sponsorship of Inter Miami CF in what is being billed as the ...

German Bundesliga club Borussia Dortmund has agreed an AI-focused sponsorship deal with Chinese technology company Lenovo.

Audi has bolstered its sponsorship portfolio ahead of the 2026 Formula 1 season, with four new deals in as many days, the ...

The Formula 1 team is in advanced talks to add beer brand Estrella Galicia and luxury watchmaker Girard-Perregaux to its ...

The weekly free-to-air LaLiga match is to receive additional exposure after public broadcaster RTVE acquired sublicensed ...

Energy drink brand Red Bull has signed a global sponsorship with SailGP ahead of the sixth edition of the city-based racing ...

Tennis Australia has netted a new sponsor from Italy for this year’s Australian Open, leaning into the success of Jannik Sinner, who is seeking a third successive men’s singles title.

The Versant-owned Golf Channel has retained exclusive rights in the United States to the DP World Tour until 2030.

Investment platform eToro has made a move into French sport by agreeing sponsorship deals with Ligue 1 clubs LOSC Lille, ...

Paul Gandolfi formerly of Ferrari and most recently Right Formula, is set to join Red Bull Racing as chief commercial officer ...

Streamer Viaplay has signed a long-term extension for Professional Darts Corporation (PDC) rights in the Netherlands, one of ...

Football Australia has ended its eight-month search for a new chief executive with the appointment of experienced media ...