On Thursday, the Milwaukee Brewers announced that Bob Uecker, the longtime voice of the team, has died at age 90. Uecker, a baseball player-turned-broadcaster-turned-pop culture icon, had a sense of humor that made him a household name outside of the Brewers fandom.

The Brewers manager reflected to the Journal Sentinel on the final season and then the passing of one of his closest friends.

Bob Uecker was a famously mediocre Major League hitter who discovered that he was much more comfortable at a microphone than home plate. And that was just the start of a second career in entertainment that reached far beyond the ballpark.

The passing of Milwaukee Brewers icon Bob Uecker reverberated throughout the organization and city on Thursday, with fans, community leaders and others celebrating the man who touched countless lives across more than five decades in the broadcast booth.

It’s not enough to simply call Bob Uecker an original, "1 of 1" or the last of his kind. Uecker was both the OG and the parody, a man whose friendly voice on the airwaves echoed the folksy announcing tropes imbued in baseball for the better part of a century while also,

Uecker was best known as a colorful comedian and broadcaster who earned his nickname during one of his numerous appearances on Johnny Carson’s late night show.

Jeff Levering, the Swiss Army knife of the Brewers’ broadcast team who bounces between radio and television depending on the need, has a voicemail from Bob Uecker which he will treasure forever. It is short and sweet.

Major League Baseball lost one of its leading voices on Thursday when Milwaukee Brewers play-by-play announcer Bob Uecker passed away at the age of 90.

The booth will probably never sound the same now that Bob Uecker will no longer be calling games. Uecker died today at the age of 90.

Former MLB Commissioner Bud Selig leads tributes to his "dear lifelong friend" as sports world celebrates Uecker's lasting impact