When Shanghai-based designer Guo Qingshan posted a vacation photo on Valentine’s Day and captioned it “Puppy Mountain,” it became a sensation in China and even created a tourist destination.

Located in central China’s Hubei province, the rock face sits on Yangtze River, with its “snout” at the water’s edge.

A riverside cliff along China's Yangtze River has recently gone viral and even prompted a new tourist attraction after a Shanghai designer shared a photo comparing its shape to a dog earlier this January.

A mountainside in China's Hubei province, dubbed "Puppy Mountain," is gaining global attention for its resemblance to a dog face, thanks to a viral social media

Dog owners have posted pictures of their dogs in the same position, and many people are traveling to the location to see it for themselves.

When Shanghai-based designer Guo Qingshan posted a vacation photo on Valentine’s Day and captioned it “Puppy Mountain,” it became a sensation in China and even created a tourist destination. Guo had gone on a hike while visiting his hometown of Yichang in central China’s Hubei province in late January.