Jake and Logan Paul jointly made an announcement on social media, but there’s good reason to believe it won’t be an actual boxing match.

Jake Paul has announced he will return to the boxing ring in March, with the social media star set to face off against his brother, Logan.

This is far from guaranteed to be a fight as the Pauls — known marketing savants — are famous for pulling these types of stunts for publicity: Logan previously pulled a marketing ploy that showed his bus under attack from angry fans who appeared to be pelting him with PRIME drink bottles.

Jake Paul has finally revealed his next opponent, and it is not Conor McGregor. In fact, he will be boxing his own brother, Logan Paul.

Jan. 31 (UPI) -- Viral social media superstars and entrepreneurs Jake and Logan Paul have signed on to star in the Max reality show, Paul American. The eight-episode show is to premiere March 27.

The rumored Jake Paul vs Logan Paul boxing match was actually a big publicity stunt to announce a huge new venture for the brothers.

Supposed foes turned into friends during one of many of President Donald Trump’s celebratory galas as both Jake Paul (27) and Mike Tyson (58) attended his inauguration Monday. Paul put his former boxing foe on his shoulders while at a Washington D.C. party that featured a wild collision of A-list celebrities and national power brokers.

Jake Paul and Logan Paul announce Thursday they'll participate in a reality show, ending speculation the boxing brothers will square off in the ring.

After teasing a possible bout with a new poster, the influencer brothers revealed the real project, 'Paul American,' slated for a March 27 debut.

Logan Paul (1-1) is coming off a disqualification win over BJJ star Dillon Danis in October 2023, while Jake is riding a five-fight win streak with victories over Mike Tyson, Mike Perry, and Nate Diaz.

Coming off his blockbuster fight against Mike Tyson, Jake Paul announced on social media: "The moment you've waited a decade for."