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Aspiring Spanish speakers are flocking to learn the language in the wake of Bad Bunny’s Super Bowl LX halftime show.

“When learning your first language or a second language, you are using the hippocampus, which is responsible for learning and ...

Bad Bunny's halftime show was almost entirely in Spanish. This appears to have driven up searches for Spanish lessons.

February 11, 2026 • Bad Bunny's Super Bowl halftime show was many things: a time-traveling journey through the history of Puerto Rico, a statement of pan-American unity, and a masterpiece of cultural ...