Bear poop is the surprise ingredient in this new beer for the Super Bowl - The new beer will be available February 8 at the ...

Can you drink beer made with bear poop? Columbia Sportswear says yes. Discover the ‘Nature Calls’ lager launching February 8.

It does call the beer 100% safe to drink, however.

It's a likely first, Columbia Sportswear said.

Two local businesses, Columbia Sportswear and Breakside Brewing, are teaming up for the Super Bowl to create a beer made with ...

Shock marketing for the Super Bowl? “Bear poop beer” is a first for all of us. We sample “Nature’s Call” from Columbia Sportswear and Breakside Brewery.

Created in anticipation of the Super Bowl, “Nature Calls” is a lager made from water infused with American black bear scat ...

Columbia Sportswear has partnered with Breakside Brewery to create a craft beer infused with bear poop for football fans.

Breweries can get very creative when it comes to dreaming up ways to try to make their offerings stand out from a very crowded pack. However, you'd be ...

Does a bear sh*t in the woods? And is it possible to make beer out of it? The answer to both of those questions appears to be "Yes" as the outdoor sportswear company Columbia has partnered with Oregon ...

Columbia Sportswear has partnered with Breakside Brewery to create a craft beer infused with bear poop for football fans.