Recent reporting from an independent third party found that using an IP address as the signal to target in a household-based ...

An new CIMM paper demonstrates that differences in media quality matter and that tying media value to short-term outcomes ...

Why are streaming services, channels, and platforms across the CTV and OTT ecosystems turning to AI/ML-enhanced metadata to remove the friction from CTV content discovery and improve user experiences?

DoubleVerify addresses a $27 billion TAM, which has expansion potential as it adds new products to track and measure AI ad ...

Through Livewire, media buyers will be able to execute scaled mobile gaming media campaigns through a local partner with ...

The improving coach design will provide better onboard ambience, and a safe, comfortable, and world-class travel experience ...

Atmosphere TV reports that CTV IRL is transforming TV advertising, engaging audiences in social spaces like gyms and bars, ...

The deadline to get a Real ID is approaching. Starting May 7, Arkansans will be required to have it to fly on commerical airplanes and to enter federal buildings. Here's what you need to know about ...

STI 2.0 now rates CTV ad sellers by arbitrage risk and invalid traffic (ad fraud) risk across Roku, Amazon Fire TV, Apple TV, Samsung TV, and LGLONDON, April 02, 2026 (GLOBE NEWSWIRE) -- Pixalate, an ...

The television advertising industry has long operated with an acknowledged but unresolved problem: not all ... Read More ...