In this Q&A with AudienceProject’s Paul Barnard, we explore the key gaps in CTV measurement and what it will take to achieve ...

This new platform enables media buyers to create, curate, & manage Deal IDs across CTV, OLV & Display in minutes, increasing ...

Recent reporting from an independent third party found that using an IP address as the signal to target in a household-based ...

An new CIMM paper demonstrates that differences in media quality matter and that tying media value to short-term outcomes ...

Why are streaming services, channels, and platforms across the CTV and OTT ecosystems turning to AI/ML-enhanced metadata to remove the friction from CTV content discovery and improve user experiences?

Operating expenses increased 10% in the Q1 guide, reflecting the integration of IRIS.TV and Locker acquisitions and ...

DoubleVerify addresses a $27 billion TAM, which has expansion potential as it adds new products to track and measure AI ad ...

This adtech company still has a bright future.

Through Livewire, media buyers will be able to execute scaled mobile gaming media campaigns through a local partner with ...

Viant Technology (NASDAQ:DSP) reported record fourth-quarter and full-year 2025 results, with management highlighting accelerating connected TV (CTV) demand, expanding adoption of the company’s ...

The Trade Desk has been impacted over a highly public condemnation by Publicis due to a "failed" audit. Where does CTV fit in ...