Many famous logos use bespoke fonts, which allow a brand to ensure a distinct visual asset. But while these are sometimes ...

I spend a lot of time searching Amazon listings. In addition to standard shopping for cheap tchotchkes, I have to find deals ...

In choosing a brand name that will have a positive impact on your brand identity, it’s wise to take the time to understand ...

Branding - This infographic examines how iconic brand logos have changed over the past 100 years, with some undergoing ...

The Professional Women's Hockey League has unveiled long-awaited team names and logos for all six franchises. The Boston Fleet, Minnesota Frost, Montreal Victoire, New York Sirens, Ottawa Charge and ...

In a process nearly a year in the making, the Professional Women’s Hockey League on Monday unveiled the nicknames and logos ...

The PWHL revealed the official names and logos for its six franchises ahead of its sophomore season on Monday. After debuting ...

The Professional Women's Hockey League unveiled the team names and logos for its "original six" franchises on Monday. The ...

The Professional Women’s Hockey League has unveiled the nicknames and accompanying logos for each of its original six ...

The PWHL, the top professional women's hockey league, announced the nicknames and logos of its six teams on Monday.

We waited more than a year for proper PWHL nicknames and logos ... like the “Charge” name more than “Fleet.” I can’t imagine it’s easy developing a sports brand in a city with the ...

Proud and connected as they are of each name and logo, both are aware their choices will spur debate — and criticism — among fans. “Everybody’s going to sit behind their computers and they ...