Attention is the cheapest currency in advertising. Novelty can provide millions of views, but attention without memory is ...

A press release landed in my inbox this morning with the boldest claim I've seen in a long time. Cadbury's latest Heroes ...

Studies from Nielsen and others confirm creative drives nearly half of advertising ROI, proving opportunity lies in emotion.

Piyush Pandey, the creative visionary who shaped Indian advertising, died on October 24. He was 70.With more than four ...

Why even bother with creative? The big ad platforms all auto-generate ads now. Most ad viewers watch for only a second or two. Influencers will produce content for you. In this environment, creative ...

Creative is a strong performance lever. In fact, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined, according to recent data from ...

If the industry wants to stay relevant, it must start valuing consistency as much as creativity,’ says FCB Kinnect’s Neville ...

Piyush Pandey, the legendary mind who redefined the language and emotion of Indian advertising, passed away on Thursday.

The company’s recent creator effectiveness report underscored the need for dependable measurement in the category.

Editor’s note: The print version of this story in the May 2024 issue of Virginia Business incorrectly reported the amount of Virginia Commonwealth University‘s purchase of the Creative Circus. VCU ...

Piyush Pandey, legendary ad guru and Ogilvy executive, passes away at 70, leaving a lasting legacy in Indian advertising.