Taking a Closer Look at Referral Factory’s Approach to User Acquisition

The thinking behind Referral Factory’s model is simple. Stop chasing cold leads through crowded channels, they won’t convert. Rather focus on turning happy customers into a growth engine. The formula ...

India’s consumer tech is shifting to AI-led growth as customer acquisition gets cheaper: Bessemer

Companies are generating thousands of tailored creatives for micro-segments, continuously refining them based on user ...
GGRAsia

ArenaPlus amping player acquisition via ‘tournament bracket game’ offer: DigiPlus

Philippines-listed DigiPlus Interactive Corp says the recently-launched PHP1 billion (US$-16.6-million) “Prediction Giveaway” ...
The Business & Financial Times

Why customer analytics is the competitive edge e-commerce businesses cannot ignore

By Mercy Amuna As Ghana’s e-commerce sector accelerates, driven by rising internet penetration, mobile money adoption, and an ...

ChatGPT Ads: New Acquisition Channel Or Just Another Brand Tax?

OpenAI is expanding ChatGPT Ads and launching self-serve access. Here’s what PPC managers should know before deciding whether ...
The Financial Express

‘Aim to double customer base over three-four years’: Abhimanyu Munjal, MD & CEO, Hero FinCorp

Despite the geopolitical turmoil in West Asia and its spillover effects on global markets, Hero FinCorp is staying firmly on ...

IdentiSys Announces Acquisition of California-Based Security Integrators, Inc.

IdentiSys Completes Acquisition of Identification And Security Integrators, Inc., Expanding West Coast Presence and ...

ATC Group Expands MRO Capabilities with Acquisition of PAS MRO

Air Transport Components ("ATC Group"), a leading provider of component maintenance, repair, and overhaul ("MRO") services for the global aerospace industry, today announced the acquisition of PAS MRO ...

Premier Equipment Solutions Expands with Acquisition of New England Power Equipment and Saybrook Rentals

Adds a long-standing equipment dealer and independent rental house, strengthening its regional network for sales, ...

Novacyt S.A. (NVYTF) Discusses Acquisition of Southern Cross Diagnostics and Strategic Rationale Prepared Remarks Transcript

Discusses Acquisition of Southern Cross Diagnostics and Strategic Rationale April 8, 2026 2:00 AM EDTCompany ParticipantsLyn Rees - ...

Braiin Limited (Nasdaq: BRAI) Enters India with VIS Networks Acquisition

Following its recent listing on Nasdaq with an approximate market capitalisation of $1.62 billion (~INR 14,500 Crore) (as on ...

C.H. Guenther Accelerates Growth with Acquisition of Mejicano Foods, Expanding Tortilla Platform Across North America

C.H. Guenther & Son LLC ("C.H. Guenther" or "CHG"), a commercial baking and food manufacturing company with a 175-year heritage of quality and innovation, today announced it has acquired Les Aliments ...