Deion Sanders has always been his own brand, and his choice of sneakers only reinforces that. While some may expect a sports ...

Colorado Buffaloes coach Deion Sanders is a celebrity figure in football. Despite the fact that he retired from the game years ago, his branding remains popular among fans.

Rapper Kendrick Lamar wore Colorado head coach Deion Sanders' Nike Air DT Max '96 shoes during his Super Bowl halftime ...

Shedeur Sanders stayed loyal to his father and his Nike sneakers after turning down an offer to receive some rare Jordan ...

Kendrick Lamar’s Apple Music Super Bowl Halftime Show was more than just a musical spectacle—it was a statement. While the ...

The Shedeur Sanders hype train continues to chug along and has now hit overdrive. He has made several appearances, ranging from courtside NBA games where Greg Anthony gave his blazer to give to his ...

Kendrick Lamar made history with his Super Bowl Halftime Show performance on Sunday night, setting the new all-time ...

Shedeur Sanders continues to make headlines, not just for his NFL Draft stock but also for his loyalty to his father, Deion ...

Shedeur Sanders continues to make headlines, not just for his NFL Draft stock but also for his loyalty to his father, Deion Sanders ... shoes of his father, whose signature Diamond Turf line ...

NFL Hall of Famer Deion Sanders' signature Air Nike Diamond Turf sneakers are back now that he and the sneaker maker have reconciled and agreed to continue their relationship after years of not ...

The signature shoes of Colorado head coach and Pro Football Hall of Fame defensive back Deion Sanders have made a return. Sanders' Air Nike Diamond Turf 1 sneakers released online at 10 a.m. ET on ...

Deion Sanders and Nike got back together again to release the NFL Hall of Famer's signature Air Diamond Turf sneakers.